This role involves creating, managing, and executing annual marketing plans across multiple locations to boost brand visibility and engagement.

Key Responsibilities:

• Design and manage annual marketing plans for multiple locations, aligning with business objectives and maximising bookings.

• Collaborate with the digital team to oversee and optimise websites for SEO, user experience, and conversion rates.

• Develop and execute a content strategy to showcase unique offerings, engage potential customers and foster repeat business.

• Handling social media platforms, creating and curating content to engage with followers, build brand loyalty, and attract new customers.

• Lead the development and execution of email campaigns, lifecycle marketing, and strategies to retain customers and drive conversions.

• Engage with local media and build relationships with communities to enhance brand visibility and local engagement.

• Set KPIs, analyse marketing performance across channels, and provide regular reporting to track success and identify improvement areas.

• Work closely with operational teams to ensure seamless communication and alignment between marketing initiatives and service offerings.

Qualifications & Experience:

• Proven experience in a marketing management role, preferably in hospitality, leisure, or a related industry.

• Strong understanding of digital marketing channels, including website management, SEO, social media, and email marketing.

• Experience in developing and executing multi-channel marketing campaigns.

• Excellent analytical skills to interpret data and provide actionable insights.

• Strong project management skills, capable of managing multiple campaigns and projects simultaneously.

• Ability to work independently with high levels of initiative and creativity.

• A passion for pets and the pet care industry is a plus.
  
  What you need to do now
  If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV to Zoe Thorndyke or email Zoe.thorndyke@hays.com.au
  If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.